The NPD Group Reports Dieting is at an All Time Low-Dieting Season Has Begun, but it’s Not What it Used to Be! 2014/07/28 Source: The NPD Group The NPD Group, a leading global information company, has been tracking Americans’ dieting habits for nearly 30 years and the percentage of adults on a diet has tumbled. About 20 percent of adults report they are on a diet, down from a peak of 31 percent in 1991 according to NPD’s National Eating Trends® food and beverage market research. Women are leading the decline in dieting. In the past ten years, the percentage of women on a diet has dropped by about 10 points. In 1992, 34 percent of women told NPD they were on a diet; and in 2012, 23 percent of women reported being on a diet.
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